Just a few years ago, AIM, Friendster and Yahoo Groups were considered to be community platforms with almost unassailable momentum. Today, those destinations are mentioned far less frequently than Facebook, Twitter, Flikr, Jaiku and Pownce.
And what about MySpace? Are the reports of its death greatly exaggerated, or are we looking at the end of an era?
In a world where the next big thing can so quickly become yesterday’s news, how can we allocate and invest marketing dollars? We know where out target market’s attention is today, but where will it be six months or a year from now? Is there any social network that can stay relevant long enough to become THE platform?
And what about the the challenge to create an open social network? Will it happen? What’s a marketer to do if it does?
- How social networks become and stay relevant
- Do any of the social networks have what it takes to keep the early adopters around?
- What’s features and technologies can we anticipate in the next ten years?
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