If Intel’s advertising budget is anything to go by, and I would argue that it is, the shift from mainstream TV and Print to the Internet is coming into full swing. A few days ago the New York Times ran a piece interviewing Intel on their shifting advertising budget.
There’s a ton of good stuff that shows how Intel really gets it:
A survey of how consumers are influenced in their buying decisions, which Intel undertook this year, showed that “three or four out of the top five sources have something to do with the online media,” Mr. Maloney said, including search engines and blogs in addition to Web sites.
I’d recommend taking a look at the rest of the article.
Basically, research has shown that when people get ready to buy things, they go online to find out more about the product. So instead of watching a TV ad then hopping in the car to check out something at the store, consumers are making more of their purchasing decisions at home, before they even go to the store.
I wonder if blogs encourage people to like your company? 
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