10 Trends for Enterprise Blogging identified at MarketingVox

Over at MarketingVox you’ll find a list of 10 trends for enterprise blogging in 2008.

It’s a good list that puts a finger on a lot of the important shifts that blogging has caused and will continue to cause in marketing. It also serves as good advice for anyone looking at corporate blogging as they move forward.

I think this is the real gem in the list though:

Marketing democracy. Blogging is the great democratizer. No one can buy their way up to the top of the organic search pages. Blogging technology is cheap, easy to use and doesn’t require IT assistance or equipment. You only pay for consumption.

This is one of the reasons blogging is so trusted. Combine the cost of blogging software (basically nil) with the “fairness” power of Google search (REALLY hard to game it), and people generally wind up on blogs thinking that, some way or another, you’ve earned your place with good content.

That’s a powerful assumption.