Blogging helps you tell authentic stories

I spent part of last night poking my nose through various books in Barnes and Noble, including All Marketers are Liars, which will probably end up being the first Seth Godin book I actually buy (I never get tired of his blog).

One of the themes that I see recurring in Seth’s writing is this idea that a good marketer will tell stories, and a better marketer will tell authentic stories.

For any given business, this is so much easier than it ever was before. Blogging as a medium conveys a different feel than a press release or a television commercial. Viral YouTube videos have an aesthetic that no prime-time spot can ever hope to emulate.

What if the Blair Witch Project had come out as a series of YouTube videos? The medium affects the content.

Remember that when you blog, you’re not crafting a reality for your docile viewers, you’re sharing your reality with other people. And that can be a powerful story.