Business Advertising Tip: Don’t try to buy links

by Jason Preston on February 21, 2008

There’s an amazingly big market for buying links on pages with high pageranks. At least, I assume there is based on the number of offers made and the kind of prices being attached to them.

If you want a real-world account, you need look no farther than Darren Rowse over at ProBlogger, who recently fended off a particularly persistent link-buyer.

While it can seem tempting to throw cash at a problem like “low page rank,” as I’ve said before, it essentially comes down to having good content. Many bloggers choose not to sell links for the very reasons that Darren outlines in his post. Most importantly: they feel it compromises their integrity.

You’ll be better respected and, in the end, you’ll have more success if your links develop organically.

Why is an organic link better than a paid link? Here are two reasons:

  1. It is completely legitimate, and there’s almost no chance of getting sandboxed by Google or others
  2. An organic link is likely to be followed by more links from the same source
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{ 1 comment… read it below or add one }

1

Navtej Kohli 02.22.08 at 3:45 am

I agree to what you said about not buying links for online rankings. I had come across a company that used to send paid links and was banned by Google. It is always better to get link naturally so that you get targetted trafiic and relevant results.

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