If you glanced at Techmeme this afternoon, you’ve probably noticed that fully half of the screen is devoted to Arrington’s rant about the VC money pouring into the blogosphere.
Most of the discussion is about who would make the dream team?, or, is Arrington just trying to rattle the boat?, or even making a bid for inclusion.
But what does this mean for business bloggers?
Money pouring into the blogosphere
This is going to sound similar to my answer to the next part, but here goes: 90% of all business bloggers will not be significantly affected. VC money is for media companies who aim to make their money by producing blog content.
You are blogging to create a connection with your customers, and to build a relationship that leads to trust, friendship, and hopefully, patronage.
The number of venture-backed, advertising-based media properties on the internet is not going to make much of a difference in your blogging. The same was that, if you’ll buy the analogy, a few new newspapers wouldn’t affect the way you go about conducting a monthly luncheon.
Should you network multiple blogs?
Again, wrong field. Don’t let Arrington’s call for uber-networkness tempt you to explore dividing your blogs.
Mike’s concept is interesting in itself: do blogs really offer the same product that the standard news media offers? I think the answer is a resounding no. I’ll let Paid Content speak to issues of factual accuracy.
The media-producing blogs will probably roll up in some way or another. Blog networks invariably seem to do better as a business than single blogs do. But again: don’t be tempted to follow that model if you’re blogging for a business.
Why would your customers want to see multiple blogs? The advantages of a network apply to companies trying to develop a media property: larger footprint, more ad inventory, diverse but niche topicality.
For the typical business blogger, these do not fall high on the list.
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