How Monitoring the Blogosphere Buzz Could Make You Money

I’ve put in many hours this past week surfing for posts, articles, and papers covering the sentiment analysis space. We’re preparing to give several presentations focusing on Sentimine, our sentiment analysis service, so I’m assimilating the latest info.

One of the more interesting pages just landed in my browser.

A paper by Veljko Fotak, a doctoral student at the University of Oklahoma’s Price College of Business, shows a correlation between blog stock recommendations and equity prices. This implies that closely following financial bloggers who are bullish (or bearish) on specific equities may give investors an edge.

We are currently steering Sentimine toward brand monitoring uses at this point, but the financial applications may be a logical move down the road.