Buzz Bruggeman sent me this info a few days ago. Collective Intellect has closed another round of financing this time worth $6.6M. Their total take so far is $11.2M. The bulk of the services they provide are social media tracking and sentiment analysis.
An interesting note from this article is that it appears their initial foray into sentiment analysis was to provide investor-related analysis services to Wall Street. That idea seems to have been eclipsed by the idea of doing brand monitoring.
Despite the fact that this arena is viewed as a highly attractive one to investors, we have purposely eschewed the notion of pursuing VC funding for Sentimine. It seems to us that the pressure to monetize quickly/prematurely and the risk of commoditization of sentiment puts those with a high level of capitalization in a less competitive position.
I often joke that we need to do a press release touting how we’ve secured $147.50 in our third round of financing for our service.
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