Forrester conducts some blog reader analysis

Over on the interactive marketing blog, you can find background information on the blog reader survey that Forrester gathered about four of their blogs: Web Strategist, the Interactive Marketing blog, Groundswell, and Being Peter Kim.

I thought some of the most interesting results are shown on slides 11 and 14. They tell you 1) how people are reading these blogs (overwhelmingly RSS) and 2) that these blogs are clear sources of authority in their space.

Here’s the slideshare of the results:

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