Consulting

So you’ve been to one of our conferences or seminars. You’ve started to see results from your blog, and you’re excited. You want to take it to the next level.

Or maybe you didn’t make it to one of our events, but you know that the blogosphere is the next big frontier and you want to be out there before the competition.

Blogs can be used to get the word out about everything from gourmet food to airplanes and from political action to software. Whatever your situation - and no matter how advanced or nascent your organization’s blogging strategy - Blog Business Summit’s consulting services will help you take things up a couple million notches.

Just imagine bringing the expertise we offer at our seminars and conferences to bear on your organization’s blogging strategy. Our experienced, knowledgeable team of bloggers, strategists, and web evangelists will carefully consider your needs. We’ll help you clarify your goals for the blogosphere and make them a reality. We’re working hard on blog projects now.

Before you enter the blogosphere

Why are you interested in blogging? Do you want to communicate with your customers about a new product? Become a leading voice for innovation in your industry? Manage or preempt a crisis of communication in the blogosphere, or in the flesh-and-blood world?

Whatever your answer to those questions, we’re here to help you develop your presence in the blogosphere. Maybe you want to create a general blog for your organization. Maybe you want to use a mix of traditional and nontraditional communications methods to respond to what others are saying. Whatever your goals, we’ll help you to identify and implement the right strategy for your organization and market.

Getting your blog rolling

We’ll help you create a consistent voice, editorial direction and personality for your blog. We understand that traditional public relations and marketing messages don’t fly in the blogosphere. So we’ll help you develop the casual, authentic, transparent style that bloggers and blog readers relate to, while staying true to your values and message.

We understand that many organizations worry about giving employees free reign to post on the Web. But you won’t need to. We’ll help you develop guidelines for your employees and a structure to support them, ensuring that everyone is always on the same page about what is said in the blogosphere.

We’ll also help you develop a policy about what employees can say about the company on their personal blogs, so that there are no surprises, no leaks, and no messes to clean up later on.

Interacting with bloggers

We’ll work with you to develop a strategy for interacting with bloggers who have something to say about your organization. You will learn how to keep abreast of what they’re saying about you, engage them in a constructive way, and move to a resolution that benefits everyone. And any time the blogosphere or the world at large has something to say, we’ll be there to help you make your response heard loud and clear.

We’re on a first-name basis with many A-list bloggers. Should your organization’s focus be compatible with their interests, we may be able to encourage a partnership. In the past, clients such as Boeing have benefitted from partnering with these bloggers in ventures such as our Blogging the Stratosphere 1.0 event. Your products or blog may be able to benefit from similar co-promotions.

Design and Development

If you need help with the technical side of building your blog, we’ll put together a world-class team of designers and developers to make your blog look and behave just the way you want it to.